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The Truth About Sulfates, Parabens & Clean Beauty – What You Need to Know

In the era of clean beauty, consumers are more informed and selective than ever about the products they use.
But with so many buzzwords floating around —"sulfate-free," "paraben-free," "non-toxic"—it can be overwhelming to know what really matters.
What are Sulfates?
Sulfates are cleansing agents found in many shampoos and soaps. The most common is Sodium Lauryl Sulfate (SLS).
While they help create that satisfying lather, sulfates can be too harsh, especially for sensitive skin or color-treated hair.
What are Parabens?
Parabens are preservatives used to prevent bacteria and mold in products.
However, certain parabens have been linked to hormone disruption when used in large amounts over time.
What does "Clean Beauty" mean?
"Clean beauty" typically refers to products that are free of potentially harmful ingredients like sulfates, parabens, synthetic dyes, and phthalates. It also includes formulations that are safe for both skin and the environment.
Clean alternatives we use:
- Potassium Sorbate & Sodium Benzoate as natural preservatives.
- Coco-glucoside & Decyl Glucoside as gentle, plant-based surfactants.
Frequently Asked Questions
Q: Are all parabens bad?
A: Not necessarily. Short-chain parabens are most commonly avoided. But for peace of mind and safety, we use alternative preservatives that are just as effective but cleaner.
Q: Can clean beauty products be effective?
A: Absolutely. With modern green chemistry, you don’t need harsh chemicals to see great results.