SALMA is a journey of tradition, passion, and clean beauty. Each product tells a story, rooted in generational wisdom, ethical sourcing, and masterful craftsmanship. Inspired by time-honored beauty rituals, our legacy celebrates the art of self-care, where nature, tradition, and science unite in perfect harmony.

CEO & Founder

SALMA Story

Salma is a Clean Beauty brand that brings non-toxic and highly effective personal care products with tangible results.
We believe in the power of nature and strive to make self-care accessible to everyone.

We’ve spent years seeking out the best ingredients for our products. We were tired of second-rate, unhealthy products so we made our own solution. We like to think of ourselves as partners with you. We seek an alternative to harmful chemical products in the cosmetic industry. Our essential oils are all sourced from natural farms in Lebanon.

We believe in natural beauty rituals passed down, in the power of olive oil, and in celebrating Mother Earth and its generosity. We bring you products that are safe, non-toxic, and highly effective. We believe in tangible results you can see and feel, and we believe in the power of nature to bring these results.

Pure & Safe Ingredients

CRUELTY FREE

PARABEN FREE

GLUTEN FREE

DERM TESTED

PHTHALATE FREE

Because We Care

Practicing
Sustainable Manufacturing

We learned early on that there’s only one way to ensure that every product reflects our values and meets our high standards. That’s why we dream up, research, develop, test, blend, bottle, market, and ship all Salma and Pureclean Products in one place: our family-owned, zero-waste factory.

Delivering
Kindness to the community

We believe that opportunities to support and nurture others are all around us. Salma Group donates personal care products and makes financial contributions to organizations that serve our community, creates local job opportunities, and oﬀers employees paid time oﬀ to volunteer.

Conscious Products

At Salma, we rely on our decades of manufacturing plant-based body care products to guide us in choosing safe, natural, organic, and sustainably-farmed ingredients. We’re exacting – and fully transparent – about every ingredient in every bottle. Our two brands, Salma Loves Beauty and Pureclean, both oﬀer soothing pure essential oils blended in safe, eﬀective natural products.

Environmental Responsibility

We are committed to safeguarding our customers while reducing environmental impact at every stage of our product’s life cycle. To further support sustainability, we provide In-store Refill Stations. Bring your bottle back and refill it at a 30% discount.